The “Trends“ tab allows you to analyse business performance by comparing negative and positive trends for products across multiple metrics.
The “Trends” widget can be accessed via:
- SELLERLOGIC Homepage > Business Analytics > Dashboard > Trends
- Business Analytics navigation bar > Dashboard > Profit Dashboard > Trends
Page structure
The “Trends“ tab consists of two sections:
- Page settings panel.
- Table.
Page settings
Data filtering
The “Trends” data is determined by the applied filters and can be configured through the following methods:
- Sidebar menu – provides full filtering functionality. For more information, see Business Analytics | Profit dashboard | Sidebar menu.
- Page settings panel – allows filtering by Amazon seller account, marketplace, date range, and SKU/ASIN/product name. For more information, see Business Analytics | Page settings.
Change view
The data displayed by the table depends on the chosen view type:
- Order view: Shows data related to actual and estimated transactions, based on the order creation date.
- Transaction view: Recalculates data according to the actual transaction dates. Note: Estimated transactions remain tied to the order creation date.
You can switch views via the “Change view“ button in the page settings panel or the "Filters” in the sidebar menu.
Main metric
The “Main metric” dropdown allows you to select a metric, which will be used for a trend comparison as the prioritized one for the product on the “Trends“ table.
The full list of available metrics:
- Revenue
- Product sales
- Unit price
- Units
- Order items
- Estimated margin
- Promotion
- Ads (PPC)
- Cost of goods
- Amazon fees
- Total expenses
- Total income
- Refunds
- BSR
- ROI
- Estimated margin, %
- Markup
To learn more about metrics, see Metrics
Week/Month
The “Week“ and “Month“ selector switches the types of displayed columns. When “Week“ is chosen, each column represents one week, and “Month“ represents one month accordingly. The number of columns depends on the choice in the sidebar or page settings date range.
If the chosen date range on the sidebar or page settings panel exceeds the 6-month range, only the “Month“ option is available.
Table
The “Trends“ table displays the list of all products for an Amazon Seller account. By default, each product is displayed with one metric, chosen within the “Main metric“. By pressing the chevron icon to the left of the product information, you can uncollapse the total list of all available metrics and their respective dynamics.
The “Trends“ table contains the following columns and information:
| Column | Description | Column filter |
|---|---|---|
| Product information |
Each line represents 1 product. For each product, the following list of parameters is displayed:
|
The column header allows the search by the following product parameters:
|
| Metrics | Displays the metric previously chosen in the “Main metric“ dropdown. All metrics are displayed after clicking on the “chevron” icon left to the product information. | |
| The date span |
One column displays the trend within one time span. The time span depends on the chosen option, which is either “Week“ or “Month“. The number of columns depends on the chosen date range, which is set in the sidebar or page settings. Each column displays the following information:
Upward trend and the positive value are highlighted with green color, and downward trend and negative value are highlighted with red color accordingly. |
All product trend values can be sorted by the following parameters:
The sorting can be applied to only one column at a time. |
Pagination and table controls
The lower section of the table facilitates navigation through large datasets and offers tools to customize the table view.
Table controls: Located in the bottom-right corner, table controls provide options to adjust the display and content of the table according to your preferences:
- Table settings: Opens an edit mode that allows manual adjustment of column widths.
Pagination and display count: In the bottom-left corner, the display count control allows selecting the number of entries per page (10, 25, 50, 75, or 100), shows the current range of visible results, the total number of entries, and provides navigation through pages using arrow buttons or direct page number input.