The “Dashboard” page is the initial page opened upon accessing Repricer. It offers a visual overview of product and order data aggregated from all Amazon marketplaces enabled in the current Repricer subscription. The data is segmented by offer type—B2C (Business-to-Consumer) and B2B (Business-to-Business)—to provide clear insights tailored to each sales environment.
The “Dashboard” page can be accessed via the following navigation paths:
- SELLERLOGIC Homepage > Repricer
- SELLERLOGIC Homepage > Repricer | Dashboard
- Repricer navigation bar > Dashboard
All data displayed on the Repricer Dashboard is based on the user’s time zone settings, configured on the “Profile” page.
Prerequisites
To view the Repricer Dashboard, the following conditions must be met:
- Subscription requirement: You must have an active Repricer subscription and at least one Amazon seller account enabled for Repricer.
- Permission requirement: The following permission must be enabled for the user: Repricer > Dashboard > View. For more information, see Manage user | Repricer permissions.
Dashboard views
To accommodate both B2C and B2B sales environments, the Repricer Dashboard offers two distinct views—B2C and B2B—accessible via tabs in the upper-left corner of the page. By default, the B2C view is displayed.
Switching between views triggers a full recalculation of all Dashboard components, including KPIs, charts, and product counters. The system dynamically updates and displays only the data and statistics relevant to the selected offer type:
- In the B2C view, all metrics and visualizations reflect only B2C product offers.
- In the B2B view, all metrics and visualizations reflect only B2B product offers.
Page components
1. KPI summary
Located at the top of the Repricer Dashboard, this section displays key performance indicators (KPIs) related to sales and product metrics for the offer type matching the Dashboard view (B2C or B2B).
Sales metrics
Sales-related metrics show aggregated values across all your Amazon seller accounts enabled for Repricer, along with percentage changes over the past 14 days. Positive trends are shown in blue, and negative trends in red.
Each metric value is clickable and redirects to the Business Analytics “Profit dashboard” page with a pre-applied 14-day date filter and the corresponding offer type (B2C or B2B) based on the current Repricer Dashboard view. Note: If you do not have an active Business Analytics subscription, the page will be shown in the Freemium mode. For more information, see Business Analytics | Profit dashboard Freemium mode.
| Orders | Total number of orders, along with a comparative analysis of order trends (percentage change) |
|---|---|
| Ø Selling price | Average selling price, along with a comparative analysis of the price dynamics trends (percentage change) |
| Revenue | The total revenue generated, along with a comparative analysis of revenue dynamics (percentage change) |
| Profit | Total profit earned, along with a comparative analysis of profit dynamics (percentage change) |
Info: All financial metrics are displayed in the home marketplace currency of the customer’s Amazon seller account. If multiple Amazon accounts with different currencies are connected, values are aggregated without conversion.
Product metrics
Product-related metrics display segmented product counters, each representing a specific subset of product offers. Clicking a counter value opens the “My products” page with the corresponding column header filters automatically applied to display only the entries contributing to the selected metric.
| Metric | Counter |
|---|---|
| Products |
All: Total number of product offers FBA: Number of product offers that utilize the FBA (Fulfillment by Amazon) method FBM: Number of product offers that utilize the FBM (Fulfillment by Merchant) method |
| Inactive |
All: Total number of inactive product offers. These are offers where the price optimization strategy is not assigned (“Optimization active” disabled) FBA: Number of inactive product offers (with “Optimization active” disabled) that utilize the FBA (Fulfillment by Amazon) method FBM: Number of inactive product offers (with “Optimization active” disabled) that utilize the FBM (Fulfillment by Merchant) method |
| Buy Box |
Yes: Number of active product offers (with “Optimization active” enabled) currently winning the Buy Box alone Split: Number of active product offers (with “Optimization active” enabled) currently sharing the Buy Box No: Number of active product offers (with “Optimization active” enabled) outside the Buy Box NA: Number of active product offers (with “Optimization active” enabled) with Buy Box details unavailable |
| Active |
All: Total number of active product offers. These are offers where the price optimization strategy is assigned (“Optimization active” enabled) FBA: Number of active product offers (with “Optimization active” enabled) that utilize the FBA (Fulfillment by Amazon) method FBM: Number of active product offers (with “Optimization active” enabled) that utilize the FBM (Fulfillment by Merchant) method |
| Without: Min / Max |
Min: Number of product offers without “Min price” assigned Max: Number of product offers without “Max price” assigned |
| At: Min / Max |
Min: Number of active product offers (with “Optimization active” enabled) with “Min price” assigned Max: Number of active product offers (with “Optimization active” enabled) with “Max price” assigned |
| Buy Box eligibility |
Yes: Number of active product offers (with “Optimization active” enabled) eligible for winning the Buy Box No: Number of active product offers (with “Optimization active” enabled) not eligible for winning the Buy Box |
| Price above threshold | Number of product offers with prices exceeding the Buy Box threshold price |
2. Order history
The “Order history” line chart provides a visual representation of the recent order activity over the past 14 days across all Amazon marketplaces enabled for Repricer.
- X-axis: Dates
- Y-axis: Number of orders
Hovering over data points on the chart displays a tooltip with a breakdown of order volume by marketplace.
3. Orders heat map
The “Orders heat map” grid provides a visual representation of the intensity and distribution of orders over the past 7 days, helping to identify busy or order-heavy hours.
- Y-axis: Weekdays
- X-axis: Hours
Color intensity indicates order volume, with green indicating fewer orders and red indicating more orders. Hovering over a line intersection (where a horizontal line intersects a vertical line) reveals the tooltip with the exact number of orders at that specific day and time.
4. Orders on marketplaces
The “Orders on marketplaces” radial chart shows the distribution of orders for the past 14 days across Amazon marketplaces enabled for Repricer. Hovering over a particular segment of the chart reveals the number of orders per marketplace.
5. Buy Box statistics
The “Buy Box statistics” radial chart breaks down product offers by Buy Box status:
- Yes: Offers currently winning the Buy Box
- Split: Offers sharing the Buy Box
- No: Offers outside the Buy Box
- N/A: Buy Box details unavailable
Hovering over a particular segment of the chart reveals the corresponding offer count.
6. Price changes
The “Price changes” radial chart visualizes price optimization activity by Repricer over the past 24 hours, across all Amazon marketplaces enabled for Repricer.
Hovering over a particular segment of the chart reveals the number of price optimizations per marketplace.